Job Details
203820 - Web Applications Developer
Our well-known client is seeking a Senior Online Search Marketing Specialist to oversee their departmental and enterprise level search marketing activities, inclusive of SEO, SEM and the optimization of business listings (including locations, staff, and departments). This position performs research on new techniques, technology, and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines. The Senior Specialist will create strategies with prominent search engines, develop and test new keywords, manage Pay-Per-Click campaigns, analyze click-through data, and conduct research/identify synergies between SEO and SEM. This person works closely with agency partners to unsure that campaigns and projects are managed effectively and optimized where necessary. Requirements include a Bachelors' Degree, preferable in Marketing or Communications, along with 5+ years' experience managing paid and organic search marketing campaigns. Experience required includes working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics; experience with Google Webmaster tools, Google Analytics, Google Tag Manager and Google Business; and experience with Conductor Searchlight or other tools used for SEM and SEO execution. Must possess a strong understanding of search engine algorithms, and medical or health-related institution and Web writing experience. Marketing communications or corporate communications writing and editing experience is necessary, as is working knowledge and experience using content management systems, social media tools and related web applications. Knowledge of HTML & CSS and specialized software such as ASP online software, CMS, Adobe Suite, GoogleDocs, SEMRush, is desired etc. An AdWords Certificate is preferred. Salary $62K-$72K. Send your resume today for immediate consideration. (203820NF100319)
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